Celeb workout expanding in Oz
It’s favourite of the Kardashians, the Beckhams and Victoria’s Secret models.
After opening Sydney last year, Barry’s Bootcamp is expanding its Australian operations, with Barry’s first Melbourne studio due to open in October.
The US-owned fitness phenomenon, which is backed in Australia by the Fitness and Lifestyle Group (FLG), has secured a site in Flinders Lane, with a second Melbourne studio to follow.
Barry’s currently operates three locations in Sydney.
The famously hardcore workout sessions burn up to 1000 calories in 55 minutes and spike the metabolism for around 48 hours afterwards.
“There is a group fitness culture in Melbourne and the colder climate of the state and city lifestyle lends itself to the Barry’s offering,” Barry’s Bootcamp chief executive Joey Gonzalez said, of the expansion into Melbourne.
“Upon launch (in Australia), there was already demand for Barry’s, from clients who had experienced Barry’s in other global regions, such as London, Los Angeles, New York and Milan.
“We are always looking at expansion opportunities across Australia.”
WHAT IS BARRY’S BOOTCAMP?
Barry’s classes are made up of strength and conditioning training (using weights and resistance bands) for 25 minutes, and 25 minutes of interval-based cardio on treadmills, but split into intense short bursts.
And it’s all done in a “Red Room”.
The High Intensity Interval Training (HIIT) classes are focused on “butt and legs”, “chest, back and abs”, “full body” or simply “abs”.
Kim Kardashian has previously spoken about taking Barry’s classes to keep her famous assets in shape.
“It’s a treadmill workout but it’s really insane, like, heavy, heavy working-out non-stop, for an hour, half weights, half treadmill,” Kardashian said in 2010.
Victoria’s Secret model Adriana Lima, David and Victoria Beckham, buff Hollywood actor Jake Gyllenhaal, and Harry Styles are among Barry’s huge celebrity following.
Though the team behind Barry’s is tight-lipped about the famous faces who sweat it out in the “Red Room”.
“We have a policy that we don’t Barry’s and tell,” a Barry’s trainer said.
Barry’s is a seriously luxe fitness experience, with change rooms stocked with Dry Bar and Oribe beauty products.
Celebrity trainer Barry Jay founded Barry’s Bootcamp two decades ago. The term “Barry’s Body” refers to the super fit, lean and muscle-defined physique sported by bootcamp fanatics.
The studios feature the brand’s “Red Room”, designed to maximise physical performance and with huge Instagram appeal, and blast club-style music and red-tinged mood lighting.
Barry’s Bootcamp has more than 42 locations worldwide in 18 cities including Los Angeles, New York, London, Milan, Dubai and Toronto, with 65,000 members globally.
Barry’s will open its first Melbourne location in October. Classes for Barry’s Sydney studios, including the recently-opened Kings Cross location, are on sale now via barrysbootcamp.com.au